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One of the most
significant changes in business life is its increasing globalisation and ease of
communication. The second major force that has dramatically changed our everyday lives,
both professional and personal, including the way we can conduct market research, is the
Internet. TurkeyLinks use both to the best advantage in its marketing research. Market intelligence from external sources and data gathered through
desk research are analysed to build a picture of the market and to try and answer some
specific commercial questions such as what is the market potential. Related to desk
research is list building. This involves seeking out likely
prospects or partners for relationship or network building and finding out key information
about companies for marketing purposes.
Using our knowledge of the market and our contacts, we
collect and disseminate the relevant information and help our customers better adapt to a
unique business environment.
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