The structure that emerged from a recent international conference on the subject of dealing with international partnerships could be summed up as clarity, predictability, trust, commitment and resources leading to results. Clarity about goals, capabilities and roles are vital if a company is to achieve the predictable behaviour that is essential to winning the trust of partners. And it is only by winning this trust that you can get the commitment of senior managers on both sides and the resources to create results.

Alliances won’t work unless the communication process has been thought through carefully and once an alliance has got off the ground, communication remains essential. Big alliance partners will expect and need information immediately.  Many suppliers simply fail to deliver this. Also, in international partnerships expectations run high and unfulfilled expectations often lead to distrust, suspicion and over kill in negotiations.

However, the results of real cooperation can also be startling. TurkeyLinks while establishing new alliances with Turkish partners also provides a single point of contact to account-manage existing ones to iron out differences and help establish trust amongst parties. No matter how much an alliance promises, unless trust is established between parties, internal difficulties are almost certain to stop it in its tracks.

TurkeyLinks has successfully managed accounts in varied sectors in Turkey over many years. We have enabled our clients to focus on the accounts capable of delivering the greatest returns and to build strategic relationships that realise the potential of these accounts.